About HardcoreMKT
A consumer launch team for brands that want shoppers and backers — crowdfund with confidence, then keep selling after the campaign.
Crowdfunding + DTC
Let's launch to shoppers
The Vision
HardcoreMKT (Shenzhen Hardcore Overseas Tech) was founded in March 2023. We help product brands reach real shoppers overseas — from the first waitlist through crowdfunding, and into repeat purchases after.
We connect ads, storefront, email, creators, and PR so the story stays consistent from first click to repeat purchase.
Strategy, creative, and media run as one campaign — not a pile of disconnected vendors.
The Mission
We help consumer brands win shoppers and backers overseas — from positioning and a store people buy from, to ads, email, creators, and PR.
Based in Shenzhen, helping brands sell to shoppers in the US, EU, and beyond.
One story for shoppers
Most launches fail in the gaps: ads promise one thing, the landing page says another, and email never follows up. We close those gaps.
Paid, owned, and earned media stay aligned with the product — before, during, and after crowdfunding.
How we run a launch
Discovery
Align on the product, who the shopper is, timeline, and what a win looks like.
Research
Positioning, audience, offer, and channels — before a dollar of ads is spent.
Build & pre-launch
Landing pages, creatives, lead capture, email flows, and warm-up — typically 30–45 days.
Launch & scale
Live ads, creators, PR, and community — then keep selling after the campaign.
Let's launch to your shoppers
Tell us about your product, who you want to sell to, and when you want to go live. We'll map pre-launch, the campaign, and what happens after.